The identity design includes logo formats for both print and online materials. The logo, style guide, and website structure went through many iterations in style and concept, some of which are shown here as examples. The goal with the website was to develop a visual system that showcases the diverse nature of the program, which is built from many disciplines and unites several different departments in related fields. Color and form are used as the primary elements that help the user orient themselves in different spaces of the site, and organize the large amount of diverse field-specific content. The polygon brain logo was ultimately used and is intended to also represent the networked foundation of disciplines on which the program is built.
